Ather Energy has launched its electric scooter range today and while seemingly being the most feature-rich electric scooters in the market, the messaging of the launch seems to be a tad off-kilter.
A lesson for marketers?
The general perception on Ather's bike price is that it is 'way tooo high' and competes with Pulsars of the world - but we were expecting Ather to actually educate the market on 'cost of ownership' and do more comparative strategies than just a mere launch.
URL: https://www.nextbigwhat.com/ather-s34...
Ather URL: http://atherenergy.com/
Quick Take: Ather's Electric Scooter Launch, Pricing and the GTM strategy product management software | |
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| Science & Technology | Upload TimePublished on 5 Jun 2018 |
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